Case Study: TRON and Blockchain.com Pay

In response to the growing onboarding challenges in the cryptocurrency landscape, Blockchain.com has introduced Blockchain.com Pay. A crypto on-ramp tailored for organizations, aiming to streamline the seamless buying and selling of cryptocurrencies for their users. 

Leveraging Blockchain.com's user base of millions verified customers which eliminates the need for Know Your Customer (KYC) procedures for supporting platforms, TRON integrated as one of Blockchain.com Pay’s first collaborators in December 2023. TRON uses Blockchain.com Pay to enable their users to purchase native token TRX. 

Integration Objective

The primary objective of the integration was to leverage the Blockchain.com Pay infrastructure and provide millions of users access to TRON's native token, TRX.

"The single widget Blockchain.com Pay solution will enable TRON DAO website visitors in supported countries to purchase TRX, the native token of TRON." David Uhryniak, Ecosystem Lead at TRON DAO.

TRON DAO Background

TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps.

Blockchain.com Pay Key Features

Blockchain.com Pay presented an "easy and neat" solution, encapsulated in a single widget with a user-friendly interface. 

Notably, the service seamlessly manages geo-blocking, restricting payments to supported countries. The comprehensive solution offered by Blockchain.com Pay includes fraud management, compliance, KYC, and customer support, providing a plug-and-play solution unparalleled in the industry.

"Pioneering the collaboration with Blockchain.com Pay, our bespoke build-out with TRON involved requirements such as geoblocking and single-token offering (TRX). Our integration marks a milestone, uniting cutting-edge technology with seamless execution."  Jim Wang, Head of Product at Blockchain.com.

Integration Process

The integration was executed over a two-week period, underscoring the efficiency and simplicity of the Blockchain.com Pay system.

"Collaborating with Blockchain.com was a testament to their expertise. The integration process was remarkably quick and easy, a reflection of the exceptional teamwork and support from both sides. Working with such a proficient team made the entire experience incredibly rewarding." Feroz Lakhani, Enterprise Lead at TRON DAO.

Results and Benefits 

Post-integration, an analysis of the impact on the TRON DAO website's payment processes revealed improvements in efficiency, speed, and security. Quantifiable benefits included increased transaction speed and reduced fees.

To learn more about Blockchain.com Pay or request a demo, visit Blockchain.com/Pay or contact [email protected].