New look, same mission

If you’ve visited our website lately, you might have noticed things look a little bolder and sharper. We’ve officially given the Blockchain brand a fresh, new look.

We’re shaking things up with a brand refresh and in an industry where security is everything, sudden changes can take a second to get used to. That’s why we’re breaking down exactly what’s changed, why we did it, and what is staying exactly the same.

Painting the crypto town red: 

You probably remember it all too well that we've always been a blue brand. We love blue. It's reliable, and it’s everywhere. But that’s the problem. In the evolving world of decentralized finance, blue has started to feel a bit corporate and crowded. We’ve shifted our primary palette to red to emphasize our commitment to reshape the world of finance and our next chapter of growth scale. Plus, you can easily pick us out of the line-up. 

Dropping the dot com:

Way back when, our logo was Blockchain, not Blockchain.com. And so we are returning to this simplified usage where it makes sense to do so. Already on Blockchain.com? You don’t need to see the .com again. Already using our app? Ditto. Billboard? Then maybe it’s .com. Bottom line: If you’re already in the app or on the site, you won't see the .com everywhere. 

What’s not changing:

While the brand looks different, our platform is exactly the same. Here’s what’s not changing:

• Your account

• Your login details

• How you access your funds

• Our commitment to security and self-custody

• The products and services you rely on across our app, website and social channels

We’ve grown exponentially since the early days of Blockchain.com. This refresh is a reflection of our evolution and where we’re headed next. We’re glad to have you with us for this next chapter.